Capture & score public sentiment
MARS SG offers an off-the-shelf SaaS based solution – eSentiment that allows an organization to measure the public sentiment score based on Social Network data.
eSentiment gives you specific insights into the sentiments of your target audiences on social media. It can help you gauge opinion on your corporate message, service or products. It is an automated system where data extraction and analysis are a continuous process.
eSentiment can be set up in a matter of days so that you can
- Capture the public sentiment/emotions toward your organization.
- Measure the success of organizational policies/decisions across all the stakeholders.
- Measure & Manage
- Influence decisions on marketing investments and related channels.